This the first work in the cycle Von einem der auszog eine Wohnung in Berlin zu finden. Ein Automatisierungsdrama in drei Akten (Of someone who went out to find a flat in Berlin. An automation-drama in three acts) was created for the exhibition Verletzbare Subjekte (Vulnerable subjects) at HGB Leipzig.
The banner heavily draws on Mladen Stilinović's "An artist who cannot speak English is no artist"1 (1992);
translated to the current housing tensionsin Germany, especially Leipzig and Berlin.
The slogan on one hand plays the myth on that artists are causing gentrification
and are therefore to blame2, while using an odd combination of
corporate3 and pseudo-subversive (which really is the new corporate) design language
to actually reach the people in the art school.
1 1992, see it among other works in WORDS-SLOGANS [on his website](https://mladenstilinovic.com/works/5-2/)
2 For an excellent discussion of this issue
(and many other housing/gentrification topics, partially specific to Berlin)
listen to Andrej Holm in [Alternativlos, Folge 40](http://alternativlos.org/40/) [de].
3 be.berlin campaign by [dan pearlman Group](https://danpearlman.com/en/work/campaign/),
implemented following the [official guidelines](https://www.designtagebuch.de/cd-manuals/be-berlin-styleguide.pdf).
It is driven by a script scouring "a popular apartment listing website", generating the postcards in realtime within seconds of the listing going online. A sound notification is played, urging you to take action.
Now! Time to become a succesful artist!
